Soon, SEKEM’s medical herbs will be available in Saudi Arabia. SEKEM Health the SEKEM subsidiary that produces over the counter (OTC) herbal line, had sealed a promotional agreement with the Saudian pharmaceutical company Riyadh Pharma. According to the agreement the new partner company will take over the marketing for SEKEM’s OTC herbs in the pharmaceutical market of Saudi Arabia starting from October 2018. First steps towards this collaboration had already been done last year when the two companies signed a memorandum of understanding on their plans.
Together with the SEKEM Export Manager Dr. Amr El Kady, Mr. Khalid Al-Kayyali, Deputy Executive General Manager of Riyadh Pharma, Dr. Yasser Fawzy, Riyadh Pharma Sales and Marketing Director signed the contract and put the agreement into action. Together with some other colleagues of Riyadh Pharma, they visited SEKEM for three days, in order to attend a training program on marketing and sales strategies, registration process, and product knowledge.
“This partnership is an important step towards our expansion plan in the Gulf countries,” says Karim Helmy, Marketing Manager at SEKEM Health and ATOS Pharma, SEKEM’s company for phytopharmaceuticals. “Riyadh Pharma is considered as a leading company in marketing OTC products all over the Arabian kingdom,” he refers.
SEKEM is happy about the new partnership especially in regard to raising more and more awareness on the advantages of herbal medicine.