At this year’s BIOFACH, the leading fair for the organic sector in Europe, SEKEM was able to present itself not only once, but twice. In addition to its participation at the usual booth of the Demeter community, Davert GmbH, the company distributing SEKEM products in Europe, also presented its new products attractively at its own stand. Davert has been taking care of distribution to German-speaking countries since 2013. This year, it will introduce three new products to these markets: a date spread, a date syrup, and a selection of very fine date confectionery. The date sweets, incidentally, have already met with great applause from early consumers.
The booth of SEKEM was very well attended throughout the entire show. The team succeeded in establishing many new business contacts and pick up on already existing ones. The interest of the professional audience focused mainly on herbs, cereals, and dates. Other topics customers showed exceptional interest in included the preservation of very high quality Demeter seeds for wholesalers. Educational cooperation programmes in biodynamic agriculture also resonated with the interests of visitors from many different countries. Finally, the BIOFACH fair is always an event where SEKEM coworkers have the time to just idle through the aisles and receive inspiration from others in the market.